Case Study: Wondersign
Maximizing Growth With The CFO Center
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Wondersign is an interactive digital signage company that specializes in extended aisle Catalog Kiosk solutions for the retail vertical. Wondersign hit a very rapid growth streak after finding their niche market, and knew they needed the experience of a seasoned CFO in order to stay on course as they grew. As a boot-strapped start-up they couldn’t afford a full- time salary for this position, and Wondersign was concerned it wouldn’t get a seasoned CFO excited for their small company – and they didn’t need someone for more than a few days a month. Hiring a part-time CFO from The CFO Center was the perfect solution.
How The CFO Center Expert Helped
Wondersign CEO Andy Reinhard says, “The CFO Center was able to provide us with a selection of excellent local candidates within just a few days of our initial contact. We were very impressed with the quality of CFOs available to us at a very reasonable rate, and without having to commit to a long-term engagement. We could try the model almost risk-free which was a big plus in the beginning, and with the CFO coming on as a consultant rather than a direct employee we felt that we’re still calling the shots ultimately on all decisions.”
Structuring the Finance Department
Wondersign was looking at their business in an over-simplified way, when in reality they had tax and international entanglements that required more experienced accountants and advisors
The CFO works directly with Wondersign’s accounting team and CPAs to deliver the reports, tax returns and financial projections they need.
Establishing Systems Ready for Growth
Leadership now has the necessary visibility into the company, along with instant access to the necessary documentation lenders or bankers might require.
The CFO brought close-up experience with many different industries and companies during different stages and challenges of their growth, allowing him to deliver guidance far beyond just financial.
We get the experience of someone who has seen it all from start-up funding to IPO to bankruptcy turnarounds, and we can depend on his guidance through some of the more daunting decisions we’re facing.
These are a few ways we’ve helped Wondersign. Explore more about how our expert capabilities and unique approach can help you.
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More than part-time CFOs, The CFO Center consists of financial and business experts, advisors and strategists who can help you define and deliver the numbers that really matter to you and your business, including increased profitability, better cash flow, and stronger strategies for growth.
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